Aside from the fact that The Hunger Games series was wildly popular as a book trilogy, the hype and strategy behind the marketing of The Hunger Games movie in March 2012 and now for Catching Fire, is pure brilliance.
1. Hunger Games — everywhere — every social network. The movie is a social powerhouse on Facebook, Twitter, Pinterest and everything else in between. See how they have changed the game for social media promotions.
2. Strategic reveals — The Captial Couture site began in 2012 and has been a player in revealing the capitol portraits of our favorite characters.
3. Fan-posted content — The Hunger Games pages emphasize their fans and showcase their content submissions. What a way to create fans for life. Giving back. This is a powerful tool.
What to take away: Yes, hundreds of thousands of dollars helps when it comes to a successful marketing campaign.
But what came first? In this example, the quality product. These superb stories are living on through book and movie form. The story {the product} is what is motivating people to follow these accounts and respond with their dollars at the theaters.
Quality first. Marketing second.
And having beautiful graphics doesn’t hurt, either.