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Best of Blogs: April 2014 – Marketing, Social Media & More

BLOGGING Incredible resource discovered at #PDXpioneer // The 40 Step Checklist for a Highly Successful Launch Great perspective // Your Audience Doesn’t Know What it Wants via @copyblogger Work smarter, not harder // The Ultimate Guide to Repurposing Content via @buffer Very fun tool! // Blog Title Generator | BlogAbout by IMPACT  Getty Images vs […]

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Best of Blogs: March 2014

BLOGGING Content, content, content! // 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care? Great info to apply to your blogging strategy // The Definitive Guide to Keyword Research  Most useful blog you’ll read today // Content Marketing Smart – Why Your Blog Article is Just the Beginning What to […]

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Lessons Learned from a 500-page website build

In my day job, I was given the chance to redesign the organization’s website, which was a 500+ page undertaking with a variety of functions including job boards, directories, classifieds, event posting and more. It was a six-month sprint to get everything together and there were definitely some powerful lessons learned. So I thought I’d […]

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Behind the Scenes: Delight in Disorder Cover Design

I met author and pastor, Tony Roberts, through editor extraordinare, Leanne Sype. Tony’s story was incredible: he has endured through bipolar disorder and dares to confront it as a pastor and Christian. He brings this hidden topic to the surface and doesn’t shy away from the tough issues associated with it. Tony was looking to publish […]

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For writers: When should I get a website?

Publishing today, whether with a traditional publisher or self publishing, requires that you treat your craft as a business. That means you absolutely must have a website. And yesterday. Platform: Your platform is the number of people you can reach with your message – through local networking groups, social groups, social media, website views, newsletter […]

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Behind the Scenes: Broken Wings Cover Design

Earlier this summer, Christina Tarabochia of Ashberry Lane Publishing contacted me about a six-book series by the amazing Dianne Price (who sadly passed in August, just before the release of Broken Wings.) Creating six book covers with the same two main characters throughout posed a daunting task. Normally, book designers can use stock photos (from […]

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How you treat your current customers matters most

Let’s examine two different companies — both we could consider “successful” and “household names.” DirecTV and Subaru. DirecTV – I’ve been a DirecTV customer for two years and while they are more customer-centered than some of their competitors that I’ve worked with, I am surprised by their latest actions. I tried to call and renegotiate […]

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