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How you treat your current customers matters most

Let’s examine two different companies — both we could consider “successful” and “household names.” DirecTV and Subaru. DirecTV – I’ve been a DirecTV customer for two years and while they are more customer-centered than some of their competitors that I’ve worked with, I am surprised by their latest actions. I tried to call and renegotiate […]

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Exercise: Why did you buy that?

This exercise is inspired by Randy Ingermanson, an author, speaker and teacher, who operates the largest fiction-writing e-zines out there. He suggested this for authors to better understand what motivates their readers to purchase something. I pose this same question to you no matter what your product. Pick the last three purchases you made (excluding […]

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The internet has made us lazy in marketing

While digital marketing and the prevalence of social media has given marketers and businesses an infinite larger reach, we’re in danger of shooting ourselves in the foot. How? Marketers are getting lazy in their online marketing habits —- when marketers get lazy, people start ignoring what businesses have to say —- when people ignore businesses, they ignore […]

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Ethical Marketing & Obligatory Super Bowl Post

As it always does, the Super Bowl commercials created a buzz across social media platforms and marketing blogs alike. The few that really stood out? The Dodge Ram “Farmer” ad and the Budweiser “Clydesdales” ad. (Disclaimer: I am not just saying those two because I happen to drive a Dodge and own a horse. I […]

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Graphic Design

Whether per-hour or per-job, we can find you the right design, graphics and materials to meet your needs. Click here to see a full sampling of my graphic design portfolio.  

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